Tash and Cara
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A Big Hello

 

 

 

A Big Hello, integrated campaign for Ted Baker

To launch British born Ted Baker in Japan we created a campaign that would bring together the two seemingly different countries with something that unites them: they are both known for being incredibly polite. Ted isn’t one to do things that are the norm either, so this is no average introduction, but one big British hello.

Nominated for a D&AD Yellow Pencil, Student awards 2013

 
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