This Christmas Santa’s letting everyone in on his cheeky little secret, Nectar. While everyone thinks he’s the most generous gift giver around he’s actually been doing it all for the Nectar points.
In the Christmas spirit (and maybe down to a bit of guilt) he’s fessing up in an open letter and giving all his points away. To win some of the points, you have to read his confession, full of clues and answer one of the daily questions correctly. Promotional cards sent to Nectar customers, reminding them to be more like Santa by loading up on Christmas points.
Over 1 million entries
2.4 million page visits
FB post engagement rate: 27% (our target was 10%)
Santa’s letter: average dwell time 1.42 minutes
Agency - iris
CD - Matt Gray & Tommy Allen