The way kids look at the world is magical and nothing should be able to change that. This print campaign focuses on the magic of childhood, that magic is the purity and wonderment of a kid, being a kid: having a carefree imagination, with no filter.
We want to protect that magic and keep it free from abuse. Through donating, people will be personally investing in that magic.
No child should live in a world of worry they should live in magic.
Shortlisted for Cannes Young Lions, Print.