Protect The Magic, 24-hour Cannes Young Lions print brief for NSPCC
The way kids look at the world is magical and nothing should change that. Our focus was on wanting to protect that magic and keep it free from abuse. Through donating, people would be personally investing in that magic.
Moving NSPCC away from raising awareness of the problem to talking about positive solutions.
Shortlisted for Cannes Young Lions, Print.