Having both come from the Communication Design course at Kingston Uni, we were really keen to give students an understanding of how we got to where we are now. And show how the skills we developed on the course have lent themselves to our work now. So, we head back to Kingston uni for one week every year to set them a brief.
We ask the students to evolve the branding of an everyday item by engaging and convincing an audience through an insight. We pair the students up so they work as ‘creative teams’, we then give each team a random everyday item and a target audience. The target audiences range from foodies to OAPs, and the items range from a biro to vanilla ice cream.
The aim of the brief: to create a piece of communication, including a campaign line that would convince their target audience of their items awesomeness.
The students always have some brilliant insights and solutions. From hats that would convince mums that bowl haircuts are the best for their kids, to a crossword designed to evoke memories of vanilla ice cream for the elderly. Fact of the week: a 1p coin can remove a hickey.
Take a look at some of the work that’s been produced by some of the students.