Magnumicecream.com was getting a shiny new redesign so we created content that would give people a reason to visit the site. We knew the Magnum Pleasure Stores were getting a lot of attraction but these were only in limited locations. So, we brought the Pleasure Store experience to everyone with The Dream Magnum Collection. A showcase of the most indulgent ice cream creations customised by fashion icons like Kendall Jenner for Magnum fans to recreate at home.
Agency - R/GA
CD - Helin Kotan